Digital revolution: the case of some regions in the world
More and more customers, service providers or institutions in advanced countries do not make decisions until they have researched the Internet.
How many companies have a website worthy of the name?
What company is working on its listing on search engines (Search Engine optimization – SEO), to give themselves a chance to be contacted by a potential client?
How many companies are working on their branding, their e-reputation or even their digital content? Customer loyalty?
Online Marketing Manager
Here is a summary of the course and the subjects learned and put into practice:
“Online marketing managers play a crucial role in developing and implementing an organization’s digital marketing strategy. Learn the vital skills and tactical know-how to begin to develop and implement a strategy that can help take your organization to the next level.”
Your website needs to be working for you, not the other way round
You would never drive your car for years without going to the garage once in a while, at least for a check-up, would you?
You also wouldn’t go to the dentist telling him you know exactly which tooth needs fixed, just because you “learned” it on Google.
Digital marketing, these numbers that matter
Is digital marketing a new fancy buzzword? As I stated on the home page of the website: not at all. All efforts you make to connect with clients through electronic technology, including social media, ads, email, blog, video and other digital content, will help you gain and retain clients. Let’s showcase that with a few numbers that speak louder than words. BUT First of all, what is Digital Marketing?
Is Google’s mobile-first indexing here to stay?
Switzerland is supposed to be one of the most innovative countries in the world. That’s why we love it!
However, when it comes to web technologies, you might be surprised how many websites are not mobile friendly.
On March 26, 2018, Google announced that it will now use a mobile-first index based